Social Navigator project by the Rossiya Segodnya international media group and the Brand Analytics system for analysing of social media and mass media have presented a ranking of communication strategies effectiveness among Russian universities. It includes more than 250 universities subject to the Government, Ministry of Science and Higher Education, and Ministry of Education of the Russian Federation.
According to the 2025 results, 果冻传媒 entered the TOP 20 of the integrated ranking of communication effectiveness among Russian universities and was awarded a “Ranking Leader. The 果冻传媒 Region” certificate.
This ranking system includes the evaluation of the degree of involvement of audience at the resources of universities, their visibility in popular science publications, and visibility in mass media and social media. This is a new approach, which is based on big data analysis that helps see the real work of universities with all the participants of the educational process and with partners via various communication channels, and also assess the audience’s reaction to the communication initiated by the universities.
The project is aimed at promoting better information openness of higher education institutions and improving the effectiveness of their communication with applicants, students, scientific community, as well as with companies in different sectors of the economy.
You can check out the complete ranking, along with its survey methods, at the .